Personal Training Business: Earn more by taking it online

Personal training is traditionally an offline business. Personal trainers typically operate out of a gym or two, or they come to your home. But if you’re a personal trainer and you’re looking to broaden your client base and meet different needs, you may benefit by taking your personal training business online. Here are a few ideas to get your creative juices flowing.

* Post content on your website about nutrition, exercises, goal setting and even workout routines. Content is the single biggest reason people go online. They’re searching for information, for answers and solutions to their problems. You can provide solutions, information and even resources on your website in the form of articles, blog posts, and reports.

* Write and publish a book. As a personal trainer there’s no doubt you have valuable information and insight. You can use your experience, knowledge and resources to write a book. Once it’s written, you can self-publish your book and sell it online. It’s a great way to make a passive income and a wonderful way to build your client base.

* Post demonstration videos. In addition to written content, personal training lends itself particularly well to video demonstrations. You can create how to videos and even workout videos and publish them on your website – thereby drawing traffic, and potential customers, to you.

* Podcast – charge a subscription. Podcasts are video or audio programs which people can subscribe to. Visit iTunes and you’ll see exactly what we’re talking about. There are podcasts on just about every topic under the sun, and you can create a podcast too. You can offer your podcast for free or charge a small subscription fee for it. Another idea to monetize a podcast is to sell advertising space in it. However, don’t go overboard; people want to hear and see your content, not advertisements.

* Blog. A blog is a great way to get started online and it’s also a way to publish quickly and share your information and experience. A blog can generate a list of followers and once you reach a certain size you will be able to sell ad space on your blog. You can also promote affiliate products and services for extra money, but make sure they’re products and services you believe in. A blog can help generate awareness for your personal training business and give you the foundation you need should you decide to move your business more online than off.

* Create a membership site where folks can support each other, ask questions and learn about new tips and tricks. Membership sites are a great way to offer a service, and you can charge for memberships. Make sure your membership site offers something unique and valuable to potential customers.

* Offer online coaching. While many people think you have to be in the same room as a client to coach them, with technology today you don’t have to. You can become an online personal trainer and provide sessions via Skype or video conferencing. And if much of your service is based on motivation rather than actual form and performance, then you can most certainly provide motivation via phone, chat, email and Skype.

There are a number of profitable and effective ways to take your personal training business online. As you’re brainstorming, remember to always keep your client in mind. What do they need and how can you solve their problems?

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