Successful press releases can really benefit your business. That’s a known fact.
But a lot of business owners don’t think about the long-term impact they can actually have.
If you get an instant influx of customers, many of them will remain customers for life. So press releases are not just about the immediate business they can give you. Their main benefit is what they can do long term.
Unfortunately, not all press releases are created equal. A bad press release may not even get published.
Here are five ways to write a good release:
#1) Make it interesting
It’s often been said that the worst thing you can be in business is to be boring. The same goes true for press releases. Make sure the subject of your press release is interesting. It has to have something that differentiates it from the rest of the press releases out there.
Editors get a lot of press releases. So if there is nothing about yours that makes it stand out, your chances of getting it accepted are zero.
#2) Have an exciting headline
If you have a bad headline, the editors won’t give it the time of day. Make sure the most compelling part of your story is listed in the headline.
You want to start with your best foot forward. If your headline doesn’t grab the reader’s attention, the rest of your release won’t get read no matter how good it is.
#3) Keep it short
Ideally, the release should be five hundred words or less. In other words, it should not be more than one page. Editors have a lot of stories to get though, and anything that is too long is likely to get thrown in the trash.
Keep your sentences brief as well. This breaks up the text and makes it more readable.
#4) Avoid advertising
Remember, the editors don’t care about your business. They want a story that their readers are going to find interesting. If you just write a long ad for your business, your release isn’t going to get read.
#5) Write about newsworthy events
You obviously can’t write about just anything. For instance, having a sale on paintbrushes might be important to your company, but it’s not going to be interesting enough to get readers.
Instead, write about things you know customers would care about. For instance, if you just took a poll of your clients on something, write about that.
Also, consider doing some sort of fundraising community event. It doesn’t even have to raise money. Anything that gets the community involved will be interesting to the press. An example would be holding a competition for naming your company. You might offer a cash reward for it.
Press releases are one of the most underutilized strategies by businesses for getting customers. When you do them the right way, you will reap the benefits for a long time.
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