Blogging is a necessity for website owners. It is a free marketing tool that many don’t take advantage of. Using it can help you to achieve higher search engine rankings for your website.
Think of it as the difference between formal and informal meetings with clients. On your website, you are providing essential information about the business – what you can do for those who need your services. You give them what they need in a well-written format. They can find your store with products for sale, membership options and opt-in pages for newsletters and mailing lists.
With a blog, you can let your hair down. A blog allows you to post information for your readers and customers. Then, they can provide feedback to you in the form of comments on your posts. You can discover vital suggestions from customers that can enhance your business. Blogs have appeal to many and they are also followed by people who like what you have to say but who have not even visited your website – yet.
So, use that blog to its fullest potential. Here are some ways to achieve better rankings for your business website.
* Write optimized posts – More than likely, you are changing your content on your blog more often than you are on your website. While you are refreshing the website content, you don’t need to do so as often to keep interest. However, readers of blogs are more voracious and need fresh news more regularly. By sprinkling the keywords you are trying to promote throughout your entries, spiders can crawl and rank your entries high on search result pages.
* Include links to your website – Each post is ranked and given a URL. This is a new opportunity to mention a link (outright or with anchor text) that leads back to your website. For those who only follow your blog, they can now find you in another capacity on your website. This increases your traffic.
* Use an RSS feed – People can follow your blog easier and still use links in posts to find your website. Increasing blog subscribers also increases website traffic.
* Submit your RSS feed to relevant directories – This can also help to increase your search engine rankings of your blog, which is good news for your website. One that comes to mind is FeedBurner, but there are many others you can also use.
Blogs are free and quick to set up. You can start with a site that has its own templates and then further customize them for your needs. Without spending a cent, you have created another channel to divert traffic to your website though one-way links.
Increase your rankings fast with a blog.
More resources on Blogging and SEO:
Marketing Is A Contact Sport: Make Contact Through Blogs, Seo (Search Engine Optimization), Search And Social Marketing
Price: $9.95
Blogs & Social Marketing are key In tough Economic times like now, It’s even more important to save money with Do-it-your-self SEO, use blogging and Social networking for Internet Marketing. Blogs are at the heart of Internet Marketing, and they can help you promote your business. You will learn the secrets of Blogs, SEO (Search Engine Optimization), Search Marketing, and Social Marketing to grow you business. The book brings in strategies to help win friends and influence people, a key trait in the world of Social and Business networking. It shows new paradigm of Internet marketing, and easy to use SEO, how to write blogs, and join social networks to promote your business. There are many topics on Blogs and how to write compelling content to increase your internet marketing effectiveness, so that the Search Engines find your blogs through the method of SEO. This book could quite possibly be the best investment you make in marketing your business, especially Internet Marketing.
WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO
Price: $34.0
This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out of WordPress to manage business/professional blogs; it is not an introduction to WordPress and does not cover basics such as installation or creating posts and pages, configuring blog settings, etc. Readers are expected to have a WordPress blog or to be in the advanced stages of planning one. The book is aimed at managers of business/professional blogs, which broadly fall into four categories: Professional Expert Blogs? owned by individuals who blog in their area of expertise to increase their personal exposure and standing. Corporate Blogs? owned by companies that blog to reach customers and encourage closer relationships, sales, and referrals. Online News Sources / Magazines? blogs that provide content on particular topics, funded by ads. Campaign Blogs? not-for-profit blogs run by charities or “causes”, designed to promote ideas or encourage certain behaviors. Non-business bloggers will also find the book useful if they want to take their WordPress skills beyond the basics.
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