Planning, writing and creating an e-book can be a labor of love. When it’s all done and packaged, you want it to sell. Here’s are some essential ebook promotion ideas.
1. Make sure your e-book provides a benefit. The very first step in creating a profitable ebook (and often the step that takes the longest) is the research phase. This is where you analyze your audience and potential book topics. In addition to your book needing to provide a benefit to your audience, a bestselling ebook provides a benefit that is in high demand, even though sometimes people don’t know they want it until they see your book.
For example, How to Win Friends and Influence People, was a bestseller because it provided a very clear benefit – the ability to be liked. Make sure your book topic provides a clear benefit to your target market.
2. Make sure it has an attention grabbing, benefit promising book title. Your book title needs to accomplish many things because it is the first thing people will look at when visiting your website or considering a purchase. Your headline needs to appeal to emotions, provide a benefit, and grab their attention. Chicken Soup for the Soul is an example of a book title that tapped into emotions and aroused enough curiosity to get people to look further into the book to see what it’s about.
3. Make sure you have credibility. Credibility can be on the back cover, on the inside flap, on the cover with your name. It’s demonstrated in many ways. For example, if you have a forward by someone highly respected in your industry, several positive reviews, or even a short bio explaining your knowledge and experience, they all lend to your credibility and help prospects make a decision to become customers.
4. Find the right promotion strategy for your audience. Simply publishing a book won’t make it sell. You have to promote it. Here are just a few ways to promote your eBook:
o Reviews
o Social networking
o Advertising
* Banner
* Text
* Ezine
* PPC
o Affiliates
o Joint Venture
o Word of mouth
o Selling via retail sites such as ClickBank, eBay and Amazon.com
All of these marketing strategies may or may not work for you. Create a plan, set goals, and test and track your tactics for success.
#5 Finally, get some press! Press publicity is one of the best ways to grow a book’s sales. Submit press releases to local news outlets and online. Contact the media, get interviewed and connect with people online to help you promote your book.
When it comes to making your e-book a profitable one, putting together a great package is the first step. It has to be a book people will review well, one that looks professional and keeps its promises. Once that’s accomplished, it’s up to you to get the word out about your book. Create a marketing and promotion strategy and follow it through.
For more information, check out How to Write Your Ebook in 7 Days.
