H1 Tags for SEO

How to Use H1 Tags in SEO

Every website owner wants to make sure that their site can be found by potential customers through search engines. The term “search engine optimization” (or “SEO”) is used to refer to the process of formatting and providing content on a website in a certain way, so that the search engines will place the website higher in search results pages for certain keywords and phrases.

Stay on Top of Changes

In many ways SEO is a moving target. Search engines are constantly changing and refining their algorithms for evaluating websites, so a website that appears high in the results page for a search on a particular term today might not place as high (or might place higher) during the following month. But there are some general techniques for improving your website’s placement that have worked well over the years. One of these SEO techniques is proper use of “H1 tags” in your website code.

Using H1 Tags

An H1 tag is simply a marker in your website’s html (“<h1>” is the opening tag, and “</h1>” is the closing tag) which indicates that the text within the tags is more important than the text that immediately follows it. This emphasis is often shown to the website visitor in the form of different visual styling, such as a larger font, and bolded or underlined text.

Because the website is indicating that the text within the H1 tags is more important, search engines also give extra weight to that text in determining what that webpage is about, and its relevance to certain keywords and phrases that people may be searching for.

Focus on Your Primary Keywords

At a minimum, make sure that your primary keyword or phrase for the page is enclosed in an H1 tag. But the text within the tag needs to be a headline or sentence that sounds natural when read aloud. Also make sure that your H1 text is near the top of your page; the best place is right after the opening <body> tag.

Pay Attention to Best Practices

Google has indicated that there are some best practices regarding the use of the H1 tag. Their most useful piece of advice for writing your web pages is to pretend that you’re writing an outline. What are the main points of your page? What are the sub-points? Use the imagined structure to guide you in selecting text for the H1 and other level header tags.

However, don’t use header tags for text that doesn’t help define the structure or purpose of the page. In the early days of the web, header tags were almost exclusively a styling tool (to make text more prominent on a page). However, that job now falls primarily on your webpage’s Cascading Style Sheets, so don’t think of your H1 tag as being anything other than a semantic designation of what’s important on your webpage.

Be careful to use your header tags sparingly and appropriately. You might think it a clever idea to simply put your entire webpage within a set of H1 tags, since the search engine will then give the entire page extra weight, right? Unfortunately, Google and the other search engines have long been able to see through that and other transparent techniques for tricking the system. Be clear and accurate in your use of H1 tags and the search engines will reward you accordingly.

Here are more sources for further study of H1 tags, other tags, and more SEO tactics and strategies.

Search Engine Optimization (Seo) How To Optimize Your Website For Inte
Search Engine Optimization (Seo) How To Optimize Your Website For Inte
Price: $38.56
This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more.

The Art of SEO
The Art of SEO
Price: $37.4
Written by four experts on search engine optimization (SEO), this book provides guidelines for planning and executing a search engine strategy for websites. The book is for anyone interested in becoming an SEO practitioner, and people already working in the profession. For novices, it’s a complete and thorough education on search engine optimization – SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements.

SEO Made Simple: Strategies For Dominating The World's Largest Search
SEO Made Simple: Strategies For Dominating The World’s Largest Search
Price: $24.95
MarketingScoop, LLC, Hardcover, English-language edition, Pub by MarketingScoop, LLC

Search Engine Optimization (SEO) Secrets
Search Engine Optimization (SEO) Secrets
Price: $22.15
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire
profitable niche ideas

LinkedIn Strategies

profitable niche ideasLinkedIn is like an always-accessible online resume. Unlike a resume, however, it can also help you meet new professional contacts, impress potential clients and reconnect with former co-workers. Learning to use LinkedIn intelligently can help propel your business career to the next level.

Here are four strategies to help you make the most of LinkedIn.

=> Ask for Recommendations Often

Most people only have a couple recommendations. That’s why if someone opens up your profile and sees twenty recommendations, they’re automatically going to assume that there’s something special about you or your skill set.

Getting recommendations isn’t difficult. Anyone who’s on LinkedIn can write a recommendation for you. Whether it’s co-workers or employers, business partners or past clients, make it a point to ask for recommendations from everyone.

It’s like having twenty letters of recommendations attached to a resume.

=> Go through Your Past Contacts and Add Them

A lot of people don’t make full use of LinkedIn because they haven’t added their past contacts. People from past jobs, past employers, past partners (even from years and years ago) may have valuable contacts that you can meet in the present.

Go through your old phone books, old phones, old email addresses and look for people you might have forgotten to add.

=> Update Your Profile Regularly

Not everyone uses LinkedIn every day. Some people only use LinkedIn when they’re looking for a job. Others only use it when they’re looking to hire, or looking to find new clients.

During “off” periods, a lot of people let their LinkedIn profile stagnate. They forget to ask for recommendations, forget to add new contacts and forget to add new workplaces.

Unfortunately, anyone you meet could look you up on LinkedIn at anytime. If they see an old profile, they’ll likely think you’re less connected, less skilled or less experienced than you actually are.

Keep your LinkedIn profile up to date. Even if you aren’t using it at this particular moment, make it a point to update it at least monthly. Remember: it’s a publicly visible resume.

=> Search for New Contacts

LinkedIn allows you to search for contacts that are two degrees of separation away. In other words, if your friend Judy knows Jane, who knows Mark, and you want to get to know Mark, that can come up in a search.

You may be more connected than you realize. Potential mentors, investors, clients and employers could just be one or two degrees of separation away.

Get in the habit of searching for people who could help you in your career. Ask people you know, who know people you want to know, for referrals and recommendations.

These are a few LinkedIn strategies you can use to really take your networking and business contacts to the next level. Spruce up your LinkedIn page with recommendations, add past contacts, update your profile regularly and use the search feature to find people who could help you advance your career.

Resources for further study:

I'm on LinkedIn-Now What (Third Edition): A Guide to Getting the Most Out of LinkedIn
I’m on LinkedIn-Now What (Third Edition): A Guide to Getting the Most Out of LinkedIn
Price: $14.95

LinkedIn for Dummies
LinkedIn for Dummies
Price: $19.99

30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, Linkedin, and Facebook
30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, Linkedin, and Facebook
Price: $11.19

The LinkedIn Personal Trainer
The LinkedIn Personal Trainer
Price: $16.14
The LinkedIn Personal Trainer provides just that – a personal training approach for the number one professional online networking tool – LinkedIn.com. Packed with advice, insightful questions, and exercises, you learn what to do – and why you should be doing it. When completed, you’ll be prepared to find, get found, and network your way to success with LinkedIn.

Linkedworking: Generating Success on Linkedin ] the Worlds Largest Professional Networking Website
Linkedworking: Generating Success on Linkedin ] the Worlds Largest Professional Networking Website
Price: $13.3
A networking expert and a LinkedIn guru join forces to show how to position oneself on LinkedIn in order to capitalize on extraordinary opportunities and identify connections that will generate remarkable networking contacts.

Tag and Ping for Internet Marketing

profitable niche ideasUse Simple Tag and Ping Marketing Techniques for More Traffic

One powerful, but somewhat less well-known, way to increase your website traffic is what’s known as the “tag and ping” technique. Although some website marketers abuse this technique, when used properly it can be a valuable weapon in your promotional arsenal.

What is the “tag and ping” technique?

“Tags” are merely the category names that you attach to each post or article that you publish on your blog. While not all blogging services support tags, nearly all of the major services – including WordPress – do have them. The power of the tagging system is that you can define the tags to be whatever you want, including the keywords that you are looking to target with your post.

In addition, you’re not limited to selecting a single tag for each new post or article. In fact, you’d be well-served to choose several different tags for each article. Try to select general keywords that relate to your posts, as well as very specific and more targeted keywords.

“Pinging” is a process where you notify one or more blog tracking services – as well as the major search engines – that you have posted a new article on your blog. These services then send their indexing tools, aka “spiders”, to your site so that they can index your new content.

The key thing for the “tag and ping” technique is that when you ping a social bookmarking service, they list your new post on their website under the tag or tags that you have previously selected.

This means that a link to your new content will appear at the top of the display at the social bookmarking service, based on the tag you selected. So if you choose tags based on terms that are trending upward, then visitors to the bookmarking site will be more likely to come across the link to your blog.

The ping itself is just a short piece of XML-formatted text, which contains your blog name and the URL for your blog. Many times the URL of your blog’s RSS feed is incorporated into the ping as well. Most blogging software has the built-in ability to ping these services with very little additional effort on your part.

If you want to ping a number of these social bookmarking and blog search sites at one time, there are also several key external pinging services you can use to assist you. Popular solutions include: Ping-o-matic (www.pingomatic.com), Pingler (www.pingler.com) and Pingoat (www.pingoat.com).

It’s probably best to select just one of these above pinging services to use. There is a risk that if the social bookmarking sites receive multiple pings from your blog, they will consider you to be spamming or abusing the system, and disregard your pings entirely.

For further study:

Tag and Ping Basics
Price: $1.00
Lou Diamond (Editor),NOOKbook (eBook), English-language edition, Pub by Lou Diamond
Available from BN.com

How to Build Your Opt-in List Quickly

profitable niche ideasYour opt-in list is your direct access to pre-qualified prospects. It is, as they say, where the money is. Therefore, the larger your list, the more profit potential. If you’re just starting out or if you’re getting ready to launch a new product or service, you may want to grow your list quickly. Here are a few ideas to help you make it happen.

#1 Prosper with Partnerships

You can build a list quickly when you team up with others. There are a few ways you might benefit with a partnership. For example, you might create a co-campaign. Together you and a partner can share the work and the subscribers.

You work together to create the giveaway or you both contribute to the giveaway. You both promote the giveaway on your websites and through your existing marketing techniques. You then both share the email list. Of course, make sure that your subscribers know they’re signing up for two sites.

You might also ask an associate to share your offer with their list. In exchange you can pay them per sign-up or referral.

#2 Profit with PPC

Pay per click ads are a great way to drive very targeted traffic to your squeeze page. They’re cost effective when you focus on unique keywords and keyword phrases. The key with PPC ads is to focus on a single keyword phrase for each ad.

Additionally, don’t market your opt-in list but rather promote your giveaway offer. For example, if you have a parenting website then you’ll want to motivate your visitors to sign up for your email by giving them something valuable in exchange. Parents might benefit from an ebook or checklists to make basic parenting chores quick and easy.

#3 Embrace Social Networking

Social networking has the ability to spread the word about a valuable offer around the world in a matter of seconds. Again, instead of promoting your email messages, make sure you’re promoting your giveaway. When posting on your social networking site of choice, stress the benefits of your giveaway. What will people learn? How will their problems be solved? How will their life improve?

Also take advantage of basic marketing tactics. For example, write a dozen articles and submit them to article marketing sites. In your author’s bio box include a link to your opt-in or squeeze page. Link to your opt-in page on your forum profile, blog commenting registration and in your email signature. In short, promote your giveaway everywhere.

Growing your opt-in list is a matter of planning and focus. Create a top-notch giveaway, tell everyone about it and watch your list grow.

For further study:

Opt In Email List Building: How to Build and Run a Successful Opt In List
Opt In Email List Building: How to Build and Run a Successful Opt In List
Price: $14.95
Opt In Email List Building is for people who need to know the secrets of email marketing and mailing lists. If you want to understand email marketing lists or if you want the best email marketing tips, you need this book. It’s what “insiders” are reading right now. Opt In Email List Building is essential reading if you’re new to email marketing. But, even if you have experience with mailing lists, there are fresh opt in list building ideas. Don’t miss your opportunity right now, take action. Grab a copy.

Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online
Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online
Price: $13.95
Here’s some praise for Lucrative List Building. “Glen is without a doubt a ‘List Building Genius!’ If you want to quickly explode your list and fill your pockets with cold-hard cash, he’s definitely a Must read, Must hear, and Must see!” -Matt Bacak, The Powerful Promoter, www. promotingtips.com, Atlanta, GA “Lucrative List Building is a testament to Glen’s profound grasp of email marketing. Internet Marketers everywhere would do well to read this book.” -Jason Oman, #1 Best Selling Author, Conversations with Millionaires, www. JasonOman.com “I have built my entire online business using list building and relationship marketing strategies. Over the years, I have identified a select few experts in this industry, and having met Glen Hopkins in person, I can tell he is the real deal. Anyone looking to learn the power of list building needs to learn from Glen. His strategies can help you double your profits in 90 days.” -Mike Filsaime, www. MikeFilsaime.com In This Amazing New Book You’ll Discover: The untold truth about autoresponders, including the ones you MUST avoid How to build your list from scratch in less than 10 minutes Ten underground strategies that will build you a massive list fast! How to instantly make money from a list, just seconds after people subscribe! How to write subject lines that stand out from the crowd and intrigue your readers so much that they can’t wait to open your messages Why you must have your own list no matter what your niche is How to avoid SPAM accusations and get your messages whitelisted Why having your own responsive opt-in email list means you will always have money in your pocket – even if your marketplace were to totally disappear! How to create your very ownproducts and services that will have your readers begging to buy from you The absolute essential elements necessary to MASSIVELY profit from your list. Plus Much, Much More!

How to Write a Press Release

profitable niche ideasA press release serves many useful functions. It makes the news media aware of your business. If they are interested, you can end up gaining media exposure and your business will soar. Plus, because press releases are now published online, you can also generate incoming links, awareness and even visitors and sales.

It pays to learn how to write a successful press release. Here’s what you need to know to get started.

Step One – It Must Be Newsworthy

Just like an article, your press release has a headline. However, rather than grabbing attention with a promise or a benefit, you need to grab attention by making news.

For example, “New book by renowned child therapist helps children gain confidence and make better decisions.”

Step Two – Your First Paragraph

Your first sentence needs to concisely state what the press release is about. For example, “Dr SoandSo, renowned expert on child development and an expert therapist, has helped thousands of children. She’s compiled decades of research and written a book designed to help parents raise confident children.”

Step Three – Fill It In

Provide your readers with a few paragraphs that help support the newsworthiness of the release. For example, what problem does the product solve? The five w’s are the basics in journalism. They’re the Who, What, Where, When, and Why.

* Who is the story about?
* What is the actual news?
* Where and When is the event happening?
* Why is this news?

Use data, quotes and relevant back-story to help readers and the media discover the importance of the release.

Step Four – Formatting

There is a certain structure that a press release should follow. This formal structure includes:

* For immediate release.
* Start with the date and city in which the press release originates. For example, May 1st, 2011 Denver, Colorado.
* Include information about your company, including website link and contact information at the end of the release.
* Identify the end of the release with this symbol: ###. It lets journalists know they have the complete information.

If you choose an online press release distribution service, such as PRWeb (see below), you’ll be able to take a look at many press release samples, so you can further format your press release in the way that makes the most sense for your niche.

Step Five – Edit and Polish

Review your release or have someone else take a look at it. Correct any spelling, grammar and formatting issues.

Finally, consider including a call to action in your release. What do you want readers to do with the information? It’s acceptable to include a link, or two, to your website. Submit your release and track the results. Like any other marketing tactic, it’s important to test and track your results. The data can help you fine-tune your press releases for maximum results.

Step Six – Distribute

PRWeb.com is a leading press release distribution service, and its web-based submission process is very userfriendly.

Currently, PR Web offers four unique news release packages:

Standard -$80/news release,
Social Media – $140/news release,
SEO – $200/news release and
Media – $360/ news release.

Sign up today and get 10% off your first news release
Limited time only. Click through link above for details.

Resources for Further Study:

How to Write A Press Release: 84 Easy Tips to Get Free Publicity for Your Business
Price: $9.94
Brian Cook, Paperback, English-language edition, Pub by CreateSpace

The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos-All You Need to Create Copy That Sells
The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos-All You Need to Create Copy That Sells
Price: $12.76
The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos-All You Need to Create Copy That Sells

How to Build a More Powerful Squeeze Page

profitable niche ideasYou’ve probably heard that when it comes to internet marketing, the money is in the list. This saying is nearly as old as internet marketing itself, but it still rings true. While a great website and killer sales copy will certainly increase your chances of making the sale, your mailing list gives you the opportunity to keep reaching out to those visitors who do not buy right away.

When it comes to list building, a great squeeze page is your most powerful tool. The concept of a squeeze page is pretty simple, really. It essentially consists of a small amount of copy and a form where visitors can enter their names and email addresses.

But simple as it sounds, you can’t just throw up a few words and a form and expect people to relinquish their contact information. They need an incentive. Here are some ways to provide a compelling incentive:

* Keep it short and sweet. A good squeeze page packs enough information for visitors to decide whether or not to opt in into just a few sentences. If you’re going to present them with several paragraphs to read, you may as well just send them on to your sales page.

* Craft a compelling headline. Since the squeeze page is short on content, it needs to be persuasive. A great headline can help you accomplish that. Use descriptive and powerful language that will get the reader’s attention and make them want to learn more.

* Avoid adding unnecessary links. You’ll need a link to your sales page so that those who prefer not to subscribe can still get to it, and a link to your privacy policy. But adding other links will only take attention away from the opt-in form.

* Give them a good reason to subscribe. Just like a sales page, a squeeze page should highlight the benefits that subscribing can offer them. Tell them how you can solve their problems or make their lives better.

* Offer a free gift for opting in. It could be a special report, an email course, or even a coupon code good toward future orders. Some may subscribe just for the freebie and then opt out, but others will see what you have to offer and stick around.

* Be willing to change what doesn’t work. If your squeeze page isn’t converting as well as it should, some minor changes could make a big difference. Try changing your headline and see if that increases your conversions. If not, try a different free gift. Just make sure to make only one change at a time – if you completely rework your page, you’ll never pinpoint the problem and could end up wasting a lot of time.

Your squeeze page can make a world of difference in your profits. By enticing your visitors to opt in, you give yourself multiple opportunities to make the sale instead of just one. The time it takes to craft a powerful squeeze page is definitely time well spent.

The New Rules of Marketing and PR

profitable niche ideasThe New Rules of Marketing and PR, by David Meerman Scott

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Where to buy: www.amazon.com
Review by: ACMKelly

The New Rules of Marketing and PR is a handy resource for marketers, PR professionals, but also entrepreneurs/business people who want to connect with their customers on the Web. In his book, the author, David Meerman Scott, gives the reader an overview of the online world and marketplace. He looks at marketing options to reach your customers, such as social media and blogs, why they are important, how and why they work etc.

He follows this up with great action plans on how to achieve bigger success on the web and attract more customers using his recommended techniques and tools. The included case studies make it easy to relate to the various topics and gives you a chance to see how this could work for your own company.

Overall, this book gives great advice to anybody wanting to improve their “relationship” with customers online for better success. It is, in my opinion, not only an easy to read book, but it also gives you the wherewithal to start communicating with your customers the right way.

This title is available at a discount on amazon.com >

How to Promote Your Business with Mobile Coupons

profitable niche ideasMobile coupons aren’t just for the big corporations any more. Even the smallest businesses can use them as a marketing tool. Mobile coupons are very inexpensive to send, and since most of your customers take their cell phones everywhere they go, they’ll never have to worry about losing them. It’s a win-win situation: you get cheap and easy marketing, and they get an exclusive discount on your products.

Large companies have been using mobile coupons as an incentive for both loyal and potential customers for some time now. What many small businesses don’t realize is that offering mobile coupons is neither as difficult nor as expensive as they expect.

Start Simple

Just because your favorite designer shoe company has graphic-intense web-based coupons, that doesn’t mean that you have to. Small businesses on a budget can get all the benefits of a mobile coupon strategy at a very reasonable cost by keeping it simple. The most basic mobile coupons consist of nothing more than a text message with a coupon code. That’s something that you could do yourself if you had the time, but SMS and email marketing service providers can automate the process for you at a minimal cost.

Since most phones now support picture messaging (MMS), you could go a step further and create a coupon image to send to valued customers. You can even put coupons on your mobile website or create an app that customers can use to find your latest coupons. That’s fine if you’re good at those kinds of things, but these types of coupons have no real advantages over the simpler ones.

Get the Word Out

Once you’ve got your mobile coupon program up and running, it’s time to get the word out to your customers and fans. Announce the news on your blog, your Facebook page, through Twitter, and anywhere else you can think of. People love to save money, so they’ll be happy to sign up. For best results, ask them to sign up for “coupons and updates.” That way you’ll have permission to send them occasional text messages regarding sales and special events as well.

Headlines Guaranteed to Get Your Email Message Opened

profitable niche ideasYour headline is the most important part of your email. If you don’t have a good headline, your email won’t be opened and the rest of the email won’t even matter.

How do you write headlines that are guaranteed to get your emails opened? Here are a few tips and formulas.

=> Start a Swipe File

Every list owner should have a swipe file of email headlines. It’s so easy to start a swipe file, there’s absolutely no reason not to. All you need to do is create an account with a free email service like Gmail, Yahoo Mail or MSN Mail and then sign up for all the email lists in your industry that you can find.

Pretty soon you’ll be getting dozens of marketing emails every week. Check this account periodically for headlines that grab your attention and “star” or “favorite” them for later use. When it’s time for you to write a headline, all you need to do is go back to your starred emails for ideas.

=> A Few Proven Headline Formulas

Here are a few email headline formulas proven to generate extremely high open rates.

* The challenge - This one works by directly calling out the user in a challenging manner. Example: “[Name], I’m Putting You on Notice!”

* The controversial opener - Hint that you’re going to share something very controversial in your email. Example: “I’m Gonna Tick Some People Off …”

* Answer a question on their mind - Answer a question people have been wondering about. Example: “Is Good Customer Service REALLY Important?”

* The compelling story - Make the catch phrase of a story the headline. Example: “The Man Who Divorced His Wife to Become a Spammer.”

* A promising how to – Promise to teach the user something they really want to learn. Example: “How to Conquer Your Greatest Creativity Killer.”

* Give against the grain advice – Give someone tips that contradict what everyone else is saying. Example: “What you think is safe is risky – What you think is risky is safe.”

* Important news (or commentary) – Report on an important piece of news or give your opinion on an important piece of news. Example: “Why Facebook’s $50 billion valuation is inflated.”

These are just a few examples of proven headline templates. Writing great headlines is just a matter of figuring out what your users want and learning a few subtle switches that can help catch their attention.

Controversy tends to get mail opened. So does how-tos and direct benefits. In other words, if the user believes they’ll get something by opening the email, they’re much more likely to open it.

Get as many emails into your swipe file as possible. Cultivate it, as it can become one of your greatest assets in time. Use your swipe file along with your knowledge of copywriting and who your customers are to write headlines that catch attention and get emails opened.

Flickr Marketing – Smart Ways to Market Your Business with Flickr

profitable niche ideasFlickr is the second most highly trafficked photo sharing site on the internet, second only to Facebook. How can you leverage this high traffic website to market your business? Here are a few smart ways to do just that.

=> Put Your Website in Your Username

Make your username your web domain. For example, your domain might be MyDomain.com.

That makes it very clear to people who you are and where they can learn more about you. Because your username is clearly featured, you’ll get a lot of copy & paste traffic if you get traffic to your images.

=> Tag and Describe Every Picture

Pictures that are properly tagged with good descriptions are much more likely to show up in search results, both from Google and from Flickr.

You’re also more likely to get linked to when people clearly know what’s going on in an image.

It can get tedious, but it is an essential part of using Flickr for marketing. If you want your images to rank and get linked to, tag and write descriptions for every image.

=> Get a Pro Account

For just $25 a year, you can get a nice pro logo next to your name and the 200 photo limit removed.

Being a pro member shows people that you’re serious. If you’re serious about marketing on Flickr, then get a pro account.

=> Leverage Groups and Community

Flickr has a very active community, centered primarily around groups. These are interest groups around a wide range of topics, where people share images with one another.

For example, a group around car modification might have users from all over the world who share photos of their cars and the mods they put on their cars.

There are photo groups for all kinds of topics. Look to see if there are groups related to your market. If there are, make sure you’re on there sharing photos and promoting your business.

=> Promote Reuse

A lot of people don’t allow others to reuse their images. That could severely limit the amount of traffic you get to your pictures.

Instead, make it clear that people are more than welcome to reuse your image. When they do, you could ask them to link back to your website. That, or you can just put a small, translucent watermark on the image. Make it small so it’s not distracting, but anyone who’s interested in finding you can do so through the watermark.

These are a few key tips for marketing on Flickr. Most importantly, tag and describe every picture. Get a pro account. Consider using your domain as your user name. Use the power of groups to get your photos out there and encourage others to share and distribute your images.