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Marketing with Google Buzz

December 18, 2010 By Leave a Comment

profitable niche ideasIf you have a Google account and Gmail, you have access to Google Buzz. Google Buzz is Google’s solution to messaging and social networking in one. It integrates right into your Gmail account, making it quick and easy to use. If you’re a business owner and a Gmail user, you can use Google Buzz to spread the word about your business.

Instant Sharing

Google Buzz links several other social networking sites and tools. For example, you can share:

* Links
* Photos
* Videos
* Status messages
* Comments and conversations
* Twitter comments
* Picasa
* Flickr

Buzz Settings

You can set your Buzz settings right in your Gmail settings account. This is where you can connect other sites like Twitter to your Buzz account. You can also add applications to your Buzz account. Add any sites that you use and want to use to spread the word about your business.

Like other social networking sites you’ll need to add people to your Buzz account. You can follow and invite people to follow you. If you have an email list you can invite anyone who has a Gmail account to follow you or connect with you on Buzz. There’s also a “find people” function to make connecting on Buzz easy. Finally, you can make your list public or private. This depends largely on how you want to share and connect.

Sharing and Spreading the Word

Using Google Buzz provides you with a quick and easy way to connect with your prospects and customers. You can use it to spread the word about your business by:

* Announcing special promotions or coupons
* Sharing links to valuable information
* Sharing links to your website or blog
* Announcing a product launch
* Sharing a photo
* Sharing a video

You can send a mass announcement to everyone on Buzz. You can also send a private message to specific members. For example, if you come across information that is relevant to a client’s business, you can instantly share it with them. This helps you forge a lasting connection with a client. It builds good rapport.

Google Buzz is also something you can use on your mobile device. This makes it easy for you to share information and connect on the fly. When using Google Buzz, use it strategically like you’d use other social networking sites. Make sure your messages have a purpose and support an overall goal. Offer relevant and valuable information when you connect on Buzz.

Google Buzz offers Gmail users a unique benefit to connect. Use it wisely. Connect with prospects and customers and add value to their lives.

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Google Buzz: 5 Reasons to add google buzz to your social networking plan

July 25, 2010 By Leave a Comment

Goggle buzz is one of the newer social networking sites today, and it’s rapidly becoming more popular all the time. One reason, of course, is the Google name that is attached to it. However, it’s not just popular because of this. There is plenty of substance to back it up.

How do you access Google Buzz?

It’s entirely located within your Gmail account, and it’s free. All you need is a Gmail account.

Who would benefit from using Google Buzz?

Anybody just looking to catch up with friends could use it. However, it’s especially effective for businesses.

Google Buzz takes on aspects of Facebook, Twitter and other popular social sites. For instance, it enables you to upload pictures and videos. And you can easily have a conversation with other users. All of this enables you to give your business personality.

So how can your business benefit from it?

Here are five reasons you might want to start using Google Buzz to help you get the word out about your business:

#1) Post wherever you are

One of the strengths of Google Buzz is that it works great with mobile devices. This allows you to post wherever you want, quickly and easily.

It even has a feature that enables you to speak into the phone, and it will automatically convert your words into a post. In other words, you don’t even have to write. This only works with certain applications, but it can be very convenient.

And you can let others know where you are posting from, if you want. This could be useful if you want to give your posts more personality.

#2) Convenient

It links with the more established social sites. Therefore, you can see other people’s activity on Facebook and Twitter without even having to leave Google Buzz. This means you can view other people’s tweets right from the Buzz platform.

#3) Segment your posts

One of the unique features about Google Buzz is that you can choose whom you are posting to. For instance, you can just post to a certain group of contacts, or the entire Buzz network. It all depends on who you want to see your post.

This is especially useful for businesses. For instance, if you have a list of proven customers, you can do a post only they can see. And you can then write a message for those who haven’t bought from you yet. Therefore, you can tailor your posts to your audience, much like segmenting an email list.

#4) Blog compatible

You can link your Buzz account to your blog. Therefore, whenever you update your blog, it will update your Buzz account. If you have a lot of followers, this could translate into a lot of money provided you have good blog content.

#5) Filter

If you are subscribing to others’ RSS feeds, the Buzz has a filter that eliminates posts that wouldn’t be of interest to you. You just tell it what to block. This saves you time, because you don’t have to sort through hundreds of posts you don’t care about.

The bottom line is, you would be smart to use the Google Buzz, because it gives your business personality. While it will require time and effort, the Buzz can be very profitable for you.

Filed Under: Websites that sell Tagged With: ,

Marketing with Google Buzz: Buzz Basics

June 7, 2010 By Leave a Comment

What is Buzz? It’s essentially Google’s answer to Twitter, Facebook, and other social networking sites. It started just a short time ago, and it’s quickly becoming a thriving social platform.

It’s only for Gmail users, so you need a Google email account if you want to use it. You can access it right from your account page.

What does Buzz do?

It’s designed to allow you to write new posts, follow other people, comment on other posts and check updates on other social networking sites – all in the same platform. For instance, if you are following someone on Buzz, and they have a Twitter account, you can be alerted every time they tweet without having to visit Twitter.

This way, you can also let your Buzz followers view your tweets without even having to visit your Twitter account. However, you might want to think twice about enabling this option. Why? Because if you are writing new Buzz posts and tweeting a lot, the followers might become aggravated with all the updates and opt out.

One of the best features of Buzz is that it helps you establish yourself as an expert. As other people post about things related to the topic of your business, you can provide meaningful comments for them.

How do you find the best posts to comment on? This platform highlights the most popular posts for a particular category, which are the ones you want to focus on. With other social sites you have look through every post to find the most popular ones, because they only highlight the new ones. This is a huge advantage Buzz has over the rest.

Assuming you are making interesting comments, others will become interested in what you have to say, and will likely start following you. This way, you can build up a huge number of targeted followers. Then when you post, all your followers will be automatically alerted. And you can link to your affiliate offers right from your Buzz blog. So, if you have a large number of followers reading your post, this can really make you some serious money.

Another great feature is that you can use YouTube videos in your posts. Every great marketer knows the importance of video and audio.

You don’t necessarily need to create new content either, because if you have a regular blog you can just post the same writing to your Buzz platform. You can’t do this with Twitter and their 140 character limit. So essentially you can create great posts without any extra effort.

And it could become viral. Assuming you have an interesting post, you can get a lot of conversation going. This could help your Buzz post rise to the top of the list in their category, where it can be viewed by all the users of the network. This is a very distinct advantage over Twitter, because the old conversations get pushed to the background whenever someone posts a new tweet.

You can also segment your postings and make them only visible to certain people. For instance, if you have certain followers who’ve already bought products from you, you can design a post that only they can see.

This is similar to segmenting your email list and it’s just as effective. The bottom line is, Buzz offers a lot of opportunity for businesses, and you would be smart to make it part of your marketing efforts.

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