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Free Advertising Ideas for Home-Based Businesses

December 7, 2010 By Leave a Comment

writing your first articleAdvertising is often one of the least used methods to promote and market a business.

Why? Because advertising can be expensive.

Additionally, many advertising methods are unproven and the results can be unpredictable.

However, advertising doesn’t have to be expensive. There are many free advertising options for home based business owners.

Here are eight free advertising ideas for home-based businesses.

#1 Register the business website on free listing directories, such as DMOZ.

#2 Add your business to local search engines such as Google Places, Local Yahoo, Local MSN and so on. Make sure the address and contact information is consistent with what you have published on your site. Also add a few local keywords to your website SEO strategy. For example, if you’re located in Austin Texas and your website is about fitness training, then you might choose “Fitness training Austin Texas.”

#3 Use YouTube for free Internet Marketing.

#4 Publish ads on social networking sites such as Twitter, Facebook, LinkedIn and MySpace. Don’t go crazy with the advertising. Simply publish them on your profile page or include them occasionally in your posts.

#5 Swap advertisements with relevant websites. For example, if you’re a fitness trainer and you know a nutritionist, you can each publish an ad for the other on your website. It’s a simple advertising partnership. You can also publish ads in each other’s newsletters.

#6 Participate in industry forums that allow you to promote your business. You can create advertisements specifically for your forum audience.

#7 Write articles, ending with a short bio, and syndicate them across the web. HomeBusinessHowTos.com features lots of information on free article marketing.

#8 Become an expert in SEO. (More articles on search engine optimization are here.)

You can also print flyers and brochures and leave them around town. And while it’s not free, you can also print your website on stickers or magnets and place them on your car. These types of ads generally don’t cost much and they can have a good return on investment – particularly for local businesses.

Free advertising and marketing opportunities are all around you. It just takes a bit of creativity to recognize and capitalize on them.

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Product Recommendation – Start Up Guide to Guerilla Marketing

November 8, 2010 By Leave a Comment

Start-Up Guide to Guerrilla Marketing: A Simple Battle Plan For First Time Marketers
Where to buy: www.amazon.com
Review by: Cindy@ACM

This is another great book by the father of Guerrilla Marketing, Jay Conrad Levinson, and Jennie Levinson. Together, they have created a start-up guide for small business owners to implement successful and unconventional marketing strategies for maximum impact.

It is a common sense book with lots of invaluable advice and insight in moving your business forward. It teaches you how to get into the mindset of a guerrilla marketer, how to guerrilla market yourself through print, ads and presentation. You learn about guerrilla weapons, what they are and how to select them for high impact. The guerrilla masters teach you inexpensive tools to find new customers and keep them. You learn how to create a Seven Sentence Guerrilla Marketing Plan, creating an effective website and e-mail list, how to launch your marketing campaign and keep the momentum going and most importantly, how to succeed in your guerrilla marketing effort.

Overall, if you are a small business owner, you should own a copy of this essential book on Guerrilla Marketing by two well-known and well-respected marketers. It makes an interesting read and gives you the know-how to begin a successful guerrilla marketing attack with great results and minimal resources.

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Filed Under: Guerilla Marketing Tagged With: ,

Product Recommendation – Guerilla Marketing in 30 Days Workbook

November 3, 2010 By Leave a Comment

Guerilla Marketing workbook

Product Recommendation – Guerrilla Marketing in 30 Days Workbook
Where to buy: www.amazon.com
Review by: ACMPam

If you are looking for a Guerrilla Marketing workbook that gets your campaign off the ground, have a look at the Guerrilla Marketing in 30 Days Workbook. You can use it on its own or together with Jay Conrad Levinson’s popular book “Guerrilla Marketing in 30 Days.”

This workbook is essentially a 30 day bootcamp to guide you through the process of implementing your own effective marketing plan. It is an intensive, step-by-step guide to learn everything you need to know about online marketing, buzz marketing, PR, networking, competition and research, target marketing, identity and branding. Other topics include direct selling, fusion marketing and strategic alliances, position and niche marketing.

The workbook consists of 30 different hands-on exercises and tasks and ideally, you would complete one exercise a day for best effect. Each exercise helps you to create a successful marketing plan. Once you’ve mastered all the tasks in the workbook, you should have a plan that is ready to be launched.

I like the idea of a hands-on workbook that allows you to complete exercises for best learning effect. I am sure that this workbook will give you the know-how to develop a marketing plan that is effective in moving your business forward. I would certainly recommend this workbook.

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Filed Under: Guerilla Marketing Tagged With: , , ,