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Books to Read: SEO Made Simple

February 4, 2012 By Leave a Comment

SEO Made Simple (Second Edition): Strategies For Dominating The World’s Largest Search Engine
Where to buy: www.amazon.com

“SEO Made Simple” (Second Edition) is a very informative book on Search Engine Optimization (SEO) strategies to get to the top of Google rankings. If you are new to SEO and want to learn important steps in getting your website ranked highly with the biggest search engine, then this is the book for you. Read up on easy-to-implement, actionable techniques anybody can use quickly and effectively. Learn how to build links, generate lots of traffic through big search engines such as Bing, Yahoo or Google, and increase your profits.

It’s a competitive world out there and to stay on top or get to the top you will need all the tricks and tips to get your website listed highly. Chapters include: On-Page Optimization (Meta tags, keywords, URLs etc), Off-Page Optimization, Social Media, Link Building and lots more.

Overall, particularly if you are new to SEO, this updated version of SEO Made Simple will give you a wealth of information on how to achieve high rankings through SEO, which is, we all know, what drives your business forward. It’s definitively a very good resource to read and implement.



SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine
SEO Made Simple (Second Edition): Strategies For Dominating The World’s Largest Search Engine
From Amazon:
Today’s leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World’s Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today’s top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days. Whether you’re a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you’ll ever need. Learn the techniques that have a direct and significant impact on your website’s ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.

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Things We Love – Celebritize Yourself, by Marsha Friedman

August 13, 2011 By Leave a Comment
celebritize-yourself



Celebritize Yourself – The Three Step Method to Increase Your Visibility and Explode Your Business, by Marsha Friedman

In our Internet age, celebrity is no longer something that exists exclusively on Hollywood red carpets. Celebrity is increasingly available to those of us who excel in our industries; for those of us who have become proven experts in our fields.

But taking the art of personal branding to the level of celebrity is going to take some doing – and some know-how. Marsha Friedman’s new book “Celebritize Yourself” has arrived to help us navigate the journey.

In Celebritize Yourself, Friedman lays out a clear, easy-to-follow (if more challenging to implement) series of instructions to help entrepreneurs achieve celebrity.

Her formula is simple: write, speak, sell. She discusses the importance of, first, authoring a book, then booking speaking engagements. Her book is detailed and thorough. She even offers hard-to-find advice on how to be a great radio and TV guest.

“To be a celebrity in your field means to transform yourself into the center of attention,” Friedman writes, “It’s about speaking up, pointing out, listening in, responding positively, and always, always using your special knowledge to help others.”

The big hurdle, for many of us, is deciding that we want to be the center of attention in the first place. And Friedman addresses this, too, with space for you to reflect on your own experience and your own special circumstances. There are fill-in-the-blank worksheets on such topics as “5 things that I want from celebrity.”

Friedman’s approach is as informative as it is inspirational; as educational as it is motivating. And Friedman knows of what she speaks. A successful business woman, publicity expert, radio personality, and public speaker, Friedman consults individuals and businesses on a daily basis.

Learn more about this book on Amazon.com >

Disclosure: A copy of this book was provided to us, free of charge, for purposes of review. This post contains affiliate links. The opinions here are our own.)

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Made to Stick Book

July 28, 2011 By Leave a Comment

Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die

Want to know why some ideas stay around, and others die a quiet, painful death? Well, the Heath brothers are the ones to explain the difference. Using anecdotes as disparate as urban legends (remember the “organ theft” ring?), the “Chicken Soup for the Soul” blockbusters, and the movie popcorn brouhaha over saturated fats, Heath and Heath break down and analyze stories that work – and those that don’t – to give readers a better chance of making their own ideas stick.

Whether you’re an independent direct salesperson, the leader of a small religious congregation, or an online entrepreneur, the authors’ findings will help you present your own ideas in a more effective manner. Some of their suggestions for sticky ideas:

  1. Make it simple. A confused mind does nothing.
  2. Make it unexpected. Think about surprising people, like the guy who loses 100 lbs. eating Subway sandwiches.
  3. Make it concrete. The more you’re able to ground your ideas in someone else’s reality, the more they’ll stick.
  4. Make it credible. Statistics, graphics, before-and-after photos all help make your claims or story more believable.
  5. Make it emotional. We like logic, but we like emotion more. In fact, some experts argue that most decisions are made emotionally. Appeal to logics AND emotions.
  6. Make it a story. Ever since our ancestors gathered around campfires and shared stories of vanquishing saber-tooth tigers,, we have loved stories. Stories are easy to relate, easy to remember, and thus are stickier.

Using their framework and suggestions, anyone – a business person or an elementary school teacher – can create stories and ideas that stick.

Get it!

Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
Price: $12.45
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worth

 

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Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money

July 12, 2011 By Leave a Comment

Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money

Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money
Where to buy: bn.com

Search Engine Optimization (SEO) is essential for business success. If you are new to this or find it all a bit confusing, the “Ultimate Guide to Search Engine Optimization” by Jon Rognerud would be a wise investment. It covers important SEO topics in an easy-to-read and understand language. By incorporating the author’s advice and strategies, you will be able to boost traffic onto your website, which in turn will lead to higher profits.

The various chapters in the book cover topics such as: importance of SEO and SEM (Search Engine Marketing), trends and the marketplace, picking a niche, creating your website. Learn about SEO ethics, link building, pay-per-click advertising, competitive research, keyword search, targeting the right audience and other topics that are useful to read up on and know of.

Essentially, once you have read this book, you will be equipped with the right information to build a profitable website that will increase your business success.

Overall, the book appeals to all entrepreneurs, from beginners who need to know the basics to more seasoned business owners. I would definitively recommend this book for all small business owners. It is a great reference to keep handy in your office to look up valuable SEO information.

Buy it now:

Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money
Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money
Price: $15.63
Master Search AdvertisingWhether they “Google” “Yahoo” or even “Bing,” millions of potential customers are searching within your business category-wouldn’t you like to capture their business Search engine optimization expert Jon Rognerud cuts through the confusion surrounding search engine optimization and delivers a step-by-step plan to gaining greater visibility, drastically boosting website traffic, and multiplying sales numbers.

Filed Under: SEO Tagged With: , , ,

16 Weeks to Your Dream Business

July 11, 2011 By Leave a Comment
Sixteenweeks

16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women
16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women
Where to buy: www.amazon.com

Do you dream of setting up your own business and being your own boss? If this dream is getting more serious and you are about to embark on this new, entrepreneurial adventure, it is good to have as much essential information as possible before you get started.

16 Weeks to Your Dream Business is a fantastic weekly planner to get you going. It covers important business topics and guides the novice entrepreneur through the set-up phase. You will learn about pretty much everything you need to know: starting from your business idea, to business plans, target markets, attracting customers, public relations, marketing, website building, networking, accounting and finances.

This handy book covers lots of great information in a structured manner. It is easy to read and gives you a good start for a successful career as a businesswoman. In reading this book, you’ll be ready to give it your all and start on your new exciting venture.

Buy it now:

16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women
16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women
Price: $14.96
Description from amazon:
Plan the Business You’ve Always Wanted-One Week at a Time
Whether it’s selling products you love, or creating a service you know people need, business startup experts Nada Jones and Michelle Briody will take you step-by-step through the process of making your business aspirations a reality. From carefully planning out a bullet-proof business model, to marketing your business and finding a customer base, this planner helps you track your progress and nail down all the details that will make your business thrive. Sixteen Weeks to Your Dream Business gives you
Tips on researching your industry, competition, and potential customers
Money management advice from finding financing to bookkeeping and accounting
Networking techniques to target new contacts and customers
Forms, worksheets, and folders for ultimate organization and overall planning
Valuable Web site links for resources, references, and more

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Book Review: UnMarketing, by Scott Stratten

July 7, 2011 By Leave a Comment

UnMarketing
UnMarketing, by Scott Stratten

Do you hate selling and marketing in the “Tell-ya-what-I’m-gonna-do” way? Then Scott Stratten is your man. In his book, “Unmarketing,” Stratten shows you through his personal experience that you can build a successful business – and an audience of enthusiastic customers – without doing the Glengarry/Glen Ross shuffle.

Written in a series of blog-post-length sections, the book is chock-full of Stratten’s personal observations, advice, success stories, and words to the wise. A big proponent of social media, Stratten advises readers on how to maximize these tools to build your audience naturally and comfortably.

In fact, that’s the basis of his belief: That building relationships should be the backbone of your business, and the only way to do that is naturally, and over time. Sure, there are tips and “secrets” for how to make the most of the tools that are at your disposal, but what it comes down to is relating to the people you want to serve.

This book is perfect for new entrepreneurs, or business owners who have been around the block a time or two but don’t know a tweet from a hole in the ground. Stratten presents his lessons in a non-threatening, conversational tone that is easy to read and easy to follow. You’ll want this book in your business library to refer to again and again. Even though many of the stories deal with “Web 2.0” tools, Stratten’s advice to be yourself and focus on the relationship will be equally applicable into the future as new technology emerges.

UnMarketing
Buy it Now: UnMarketing
Price: $14.74
Shows you how to unlearn the old ways and consistently attract and engage the right customers. You”ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you”ll create such a relationship with your customers, and make yourself the logical choice for their needs.profitable niche ideas

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Crush It! Why NOW is the time to cash in on your passion

June 28, 2011 By Leave a Comment

Crush It!: Why NOW Is the Time to Cash In on Your Passion
Crush It!: Why NOW Is the Time to Cash In on Your Passion
By Gary Vaynerchuk
Review by: SPLara

Who would have thought that a wise-cracking, smart-mouthed 30-something could turn into an internet sensation – with a daily video show on wine? Well, Gary Vaynerchuk has endeared himself to millions through his Wine Library TV, his keynote speeches, and his best-selling business book, “Crush It!” In it, he shares the secrets of his success, including:

  1. Find your passion. Find the one thing you adore above all else and go for it with all your heart. If you look for the “money” niche, you’ll burn out and give up before you succeed. Or you’ll succeed and hate what you’re doing.
  2. Be willing to hustle. Vaynerchuk credits his willingness to do whatever it took to get ahead – including hosting his show five days a week, without fail, for over a year. Don’t just do something once – do it over and over and over again until people start to notice.
  3. Be who you are. Not everyone warms to Vaynerchuk’s in-your-face style, but those who do adore him. He recommends not even trying to please everyone, and instead doing what you do best.
  4. Build the audience and the money will find you. Vaynerchuk swears that he didn’t try to monetize his rabid and ever-growing audience. Instead, the offers came to him. He thinks anyone can do the same.

In sum, “Crush It!” recommends finding a niche you love, working your rear off, introducing folks to the real you, and working hard until your audience grows to the point where they just can’t get enough of you. This book is a perfect read if you’re looking for inspiration to begin – or continue – your journey.

This book is available in a couple of formats:

Crush It!: Why NOW Is the Time to Cash In on Your Passion
Crush It!: Why NOW Is the Time to Cash In on Your Passion
Price: $15.39
Online-marketing trailblazer Vaynerchuk tells business owners what they need to do to boost their sales using the Internet-just as he has done to build his family’s wine store into a multi-million dollar business.

Vook Version – for Nook Book:

Crush It!: Why NOW Is the Time to Cash In on Your Passion
Crush It!: Why NOW Is the Time to Cash In on Your Passion
Price: $7.98
Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you.

Audiobook:

Crush It!: Why NOW Is the Time to Cash In on Your Passion
Crush It!: Why NOW Is the Time to Cash In on Your Passion (Audiobook)
Price: $9.98
Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the bestselling hardcover edition. Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern.
profitable niche ideas

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Building a WordPress Blog People Want to Read

June 5, 2011 By Leave a Comment

Building a WordPress Blog People Want to Read
Building a WordPress Blog People Want to Read
Review by: ACMSam
If you are new to WordPress blogging, you will find the book “Building A WordPress Blog People Want to Read” by Scott McNulty a very easy-to-read starter guide.

This book is purely a guide about getting your WordPress Blog installed and running; the book doesn’t cover how to manage your content and your readership.

First, you’ll learn the basics of installing WordPress, for example how to set up a MySQL database and choosing the blog’s URL. If you encounter problems, the trouble- shooting guide on common installation problems will be of great help. The Managing User Accounts section guides you through managing user profiles and adding and deleting users. The Dashboard chapter gives information on working with plug-ins, QuickPress and customizing your dashboard for ease of use. Other topics include working with images, pages, templates and anything else you will need to know to post your first blog successfully.

Overall, this book is a good book for beginners. It guides you through the process of taking your first blogging steps to finally hitting ‘send’. In my opinion, it is a good read for people new to blogging and WordPress, as it covers all relevant topics in an easy-to-read format, but is not really suitable for people looking for more in-depth information on WordPress.

Here’s more information about this book, from Barnes & Noble, which currently has this book in stock for $20.30.

Building a WordPress Blog People Want to Read
Building a WordPress Blog People Want to Read
Price: $20.30
Having your own blog isn’t just for the nerdy anymore. Today, it seems everyone-from multinational corporations to a neighbor up the street-has a blog. They all have one, in part, because the folks at WordPress make it easy to get one. but to actually build a good blog-to create a blog people want to read-takes thought, planning, and some effort. From picking a theme and using tags to choosing widgets and building a community, creating your blog really starts after you set it up. In this book by blogger extraordinaire Scott McNulty, you learn how to: Install and get your WordPress blog running. Set up your site to ensure it can easily grow with you and your readers. Be the master of user accounts. Manage your site with the WordPress Dashboard and extend its capabilities with plug-ins. Make the most of images. Work with pages, templates, and links and-of course-publish your posts. Deal with comments-if you even want readers commenting at all. Find a theme-or build one yourself. Maintain your site and fix common problems.

profitable niche ideas

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The New Rules of Marketing and PR

May 24, 2011 By Leave a Comment

profitable niche ideasThe New Rules of Marketing and PR, by David Meerman Scott

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Where to buy: www.amazon.com
Review by: ACMKelly

The New Rules of Marketing and PR is a handy resource for marketers, PR professionals, but also entrepreneurs/business people who want to connect with their customers on the Web. In his book, the author, David Meerman Scott, gives the reader an overview of the online world and marketplace. He looks at marketing options to reach your customers, such as social media and blogs, why they are important, how and why they work etc.

He follows this up with great action plans on how to achieve bigger success on the web and attract more customers using his recommended techniques and tools. The included case studies make it easy to relate to the various topics and gives you a chance to see how this could work for your own company.

Overall, this book gives great advice to anybody wanting to improve their “relationship” with customers online for better success. It is, in my opinion, not only an easy to read book, but it also gives you the wherewithal to start communicating with your customers the right way.

This title is available at a discount on amazon.com >

Filed Under: Websites that sell Tagged With: , , , ,

Make a Fortune Promoting Other People’s Stuff Online

April 26, 2011 By Leave a Comment

Make a Fortune Promoting Other People’s Stuff Online
Where to buy: www.amazon.com
Review by: APC

Make a Fortune Promoting Other People’s Stuff Online is a good book to read before starting up your own affiliate marketing business. The affiliate marketing business is growing and growing and in order to succeed, you need to be equipped with the best possible advice. This book was written by Super Affiliate Rosalind Gardner. She has many very successful online businesses and passes on her knowledge to the reader.

The five-step plan guides you through the start-up phase towards creating an affiliate business. You will learn about identifying a niche within this ever growing market, how to choose products to promote on your website, how to market your site and increase traffic.  Learn about the different affiliate programs available, commission-based “click through” programs to CPM impressions to flat-fee referrals. Learn what it takes to ask the right questions before you join a program, and negotiate a higher commission.

Overall, if you are planning to join an ever growing group of people trying to make extra money promoting other people’s stuff, you will find this book very helpful and informative. It should give you the wherewithal to start out successfully and, equipped with the right information, will help you to grow your own affiliate marketing business. profitable niche ideas

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